Pennylane offers individualized consultations that consist of a review of your work, an initial critique and discussion, suggestions and guidance in a particular direction and a consultation summary (sent after the consultation). Each session is approximately 90 minutes long.
Fee: 2013 rates are $80 per introductory session. Payment is required at the beginning of the session. If the work requires further critique, artists are encouraged to schedule another session in 2-3 months time.
Booking: Please e-mail pennylane@
Prior to your session: Please have any questions regarding your work and/or the art industry prepared. Once your consultation has been scheduled, submit a brief outline of the goals you are hoping to reach through your work in the short and long term. As well, please include an example of your work (jpeg format or link to your website) and any particular artists you admire or are influenced by.
Pennylane Shen’s consultations have benefited me both in terms of developing artistic ideas, and setting out career goals. She offers honest, specific feedback, relevant tips on other artists’ work to look at, and a seasoned perspective on the art world. As an emerging artist, it can be challenging to find regular, knowledgeable critique of one’s work, so I would highly recommend Pennylane’s consultation service to any artist in the early stages of their practice. - Ella Morton
With the many levels, layers and players- the “world of art” can be confusing terrain to navigate. After meeting one on one with someone as experienced, knowledgeable and personable as Pennylane. It’s as if a thick fog has cleared instantly to reveal a lit up runway with “permission to take off” granted -Her advice and opinions on my work and how to market it (and to who) was informative/ encouraging/ enlightening/ illuminating and invaluable! - Carrie McKellar
Pennylane Shen, Is it smart as a kitten, cool as a whip? cool as a kitten smart as a whip? Pennylane will know! Aware of the trends, potentials and angles available, and how to frame your picture pursuit. Penny has been instrumental in focussing the ‘Phantoms in the Front Yard’ artists collective’s shows into properly curated, and well attended events. Penny has an open, no nonsense yet witty ability to guide you to where you need to go. Bouncing ideas off of Penny is always a pleasure! – Michael Abraham
Pennylane’s knowledge and experience within the art industry seem to be limitless and she has an incredible willingness to share with others. Pennylane has been and continues to be an invaluable mentor, opening my thoughts and ideas about the industry indefinitely. – Colleen Conroy
Pennylane knows so much about the subject matter that it is easy for her to fill 3 hours with fascinating information, and to answer questions with a depth of understanding of the art world. She has a curiosity about artists and a strong desire to help us succeed in whatever area of the art world to which we are best suited. Her presentation is great for visual people with slides and a printable pdf of her extensive power point presentation. She is an expert in the field and one who has genuine drive to help artists to find their way. – Andrea Taylor
Sitting, one on one, with Pennylane Shen is like having an ocean of information available, specifically tailored to you, the Artist. She is incredibly well-researched, completely present and helpful in ways that encourage you to expand into a better version of yourself. When she came into my studio for a private consultation, I was blown away by her willingness to see the strengths and challenges in my work, offer suggestions for further explorations and provide concrete, disciplined approaches to the future of my pieces. Pennylane Shen is, without question, an awesome support that you need to have as an Artist in Vancouver. – Christyn M. Hall